P. Cutajar

Putting a spotlight on premium eats

P. Cutajar

Putting a spotlight on premium eats

Our client, P. Cutajar, initially came to us to help them break into the frozen food market with their new brand, Olly’s Premium Eats. But we gave them more.

During our brand discovery phase, it was clear that the entire product packaging needed to be developed to emphasise the quality of the gourmet, 100 per cent beef, Angus XXL burger. The challenge was to develop new packaging that sat head and shoulders above the rest of the premium frozen food market.

We re-designed the logo to better reflect the premium element. We art-directed a photoshoot to capture mouthwatering, gourmet images of the products, which we then used for the revamped packaging.

The new and improved Olly’s was launched across an online and offline media campaign aimed at ensuring Olly’s was present at every customer touchpoint, just in time for the perfect, summer barbecue season.

The campaign highlighted the simple premium feature, with a new tag line: ‘All beef, no bull’.

Client Name

P. Cutajar

Deliverables
  • Art Direction

  • Brand Positioning

  • Development

  • Digital Media Campaign

  • Film Direction

  • Film Editing

  • Identity

  • Media Planning & Buying

  • Script

  • Social Media Strategy

  • Traditional Media Campaign

  • UI design

  • UX design

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BRND WGN got the branding right first time in terms of mood board, feeling, colours and design.

Sarah Zammit Cutajar - Retail and Marketing Director, P. Cutajar

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