AX ODYCY: One destination. Endless possibilities.
Client:
AX Hotels
Project Date:
2022
Industry:
In a market peppered with impressive hotels and every kind of staycation, the former Seashells Resort at the Suncrest was ready for a new unforgettable brand identity. Inspired by the place and memories of the Mediterranean, we created an elegant rebrand and launch campaign to kick off a coastal town renaissance. AX ODYCY has become the heart of Malta’s coastal town, Qawra, once again.
The Brief
Reconnect with our values, reignite interest, and bring awareness to a new multi-layered destination that will win the hearts of locals and international visitors, all year round.
The Work
In our quest to find the perfect name, we played the roles of historians, travelers, and hotel enthusiasts before settling on ODYCY - a name that signifies a journey and evokes the deep-rooted connection between Malta and Odysseus. Our two logos gesture the movement and shape of the waves, with the secondary logo developed as a versatile brand element or stamp. We created a colour palette in harmony with the dynamic, year-round nature of the destination and introduced stripes to evoke the timeless ambiance of a seaside destination. 'One Destination. Endless Possibilities' was the tagline that united the visual identity with the brand’s tone, set to inspire pride in Qawra’s past, present, and future.
The results
