Montepagano

A signature brand for masterpiece dishes

Montepagano

A signature brand for masterpiece dishes

D One is a refined restaurant that forms part of Montepagano 1137 Albergo Diffuso, a medieval, chic hotel scattered across the quaint Italian village of Montepagano.

Founded on passion and a vision that food presentation is art, D One is the brainchild of serial entrepreneur Nuccia De Angelis and experimental Michelin-starred Chef Davide Pezzuto - a wild-spirited nomad who adds a high level of modern artistry and refined roughness to his culinary experience. In a nutshell, the plate is his canvas.

After spending time with Davide and witnessing his artistry, we wanted to put the signature of his masterpiece dishes at the heart of his brand. Inspired by the restaurant’s setting - in the heart of the picturesque village - we focused on Italian typography to create a letter form that combines both the ‘D’ and the ‘One’.

Multilayered branding allowed for a modular logo that could host different textures and elegantly frame the culinary art created - itself becoming a canvas capturing the essence of the Italian village and Davide’s creative energy. We seamlessly extended this to the web presence to convey the artistic nature of D One’s dishes. We designed a simple, responsive website and developed a bespoke suite of photography to truly communicate this unique experience.

Client Name

Montepagano

Deliverables
  • Creative Direction

  • Development

  • Identity

  • Insight

  • UI design

  • UX design

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The most exciting part was creating the typographic balance between the pivotal serif heritage of the Italian letterform with a modern attribute.

Shawn Grima - Senior Creative, BRND WGN

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