Digital Audit

A Digital Audit is a comprehensive, customised report designed to help you view your digital footprint and understand how you stand in comparison to your main competitors. 

Once the Digital Audit is ready, we can work on a solution to close the gap from where you are (digitally) to where you need to be. This will most certainly help you in planning and reaching your business goals. The Digital Audit is just that, a review of your digital portfolio with insights on what’s worked and what hasn’t over the past 6—12 months. We can deliver: Digital Landscape Analysis, Digital Landscape Comparison and Digital Landscape Recommendations

Who’s it for: Brands with a single or multi-channel online presence who have no visibility on how they’re channels are performing and what overall effect this is having on their brand or brands.  

Process
  • Platform Access

  • Digital Audit

  • Insights & Recommendations

  • Discovery Session

Deliverables
  • Digital Strategy

Duration

2–3 Weeks

Process
  • Platform Access

  • Digital Audit

  • Insights & Recommendations

  • Discovery Session

Deliverables
  • Digital Strategy

Duration

2–3 Weeks

Phase 1

Platform Access

Here’s where the client gives us access to the agreed channels to be audited. This will allow us to gain insight into what’s happening on these channels. These would include basics, such as:

Google Suite ®
Social Media Channels

Email Platform

Phase 2

Digital Audit

We go away and start compiling the data for our audit. As part of this exercise we look at both the clients channels as well as how competitors are performing in the same space. We cover:

Social Media Channels
Email Channel
Competitors

Phase 3

Insights & Recommendations

We grab the data being pulled and turn this into actionable insights and recommendations. This exercise creates an opportunity to gain a thorough understanding of the clients’ digital landscape and allows us to offer the right services to take your digital eco-system forward.

We will provide a Compiled Report.

Phase 4

Discovery Session

We’ll run a Discovery Workshop together with the client to identify what needs to be audited by BRND WGN. We’ll follow a strict agenda in order to make sure we define the key areas for the audit.

Step 1: Define Channels
Step 2: Define Platforms
Step 3: Define Competitors