Marketing Strategy

Strategic recommendations for communicating with your key audiences across 12 months. 

After workshopping your brand and marketing challenges and understanding who your key audiences are, we build strategic recommendations for activity across a year, designed to give you a your team a clear blueprint as to how best to use your budget to build awareness, engage and drive sales or service uptake.  We can deliver: 6–12 Month Marketing Strategy, Go-to-market Strategy, Product Launch Strategy and Digital Content Strategy

Who’s it for: Businesses looking to take a strategic, long-term, integrated approach to their marketing communications. Who want to develop a 6 month to 1 year top-line strategy which will identify your key audience groups, and inform your marketing activity across all aspects of your business.  

Process
  • Research and Discovery

  • Marketing Strategy Workshop

  • Develop Top-Line Strategy

  • Review and Refine (Optional)

Deliverables
  • Strategy

Duration

1–2 Weeks

Process
  • Research and Discovery

  • Marketing Strategy Workshop

  • Develop Top-Line Strategy

  • Review and Refine (Optional)

Deliverables
  • Strategy

Duration

1–2 Weeks

Phase 1

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your Marketing Strategy Workshop.

Phase 2

Marketing Strategy Workshop

It’s time to bring you and your team around a table to learn everything we can about your brand and marketing ambitions, challenges and opportunities.  We’ll challenge your thinking and talk about what’s happening in the market before we start to build your Marketing Strategy.

Phase 3

Develop Top-Line Strategy

Here we take time to gather our thinking, building a set of guidelines and principles for building awareness, engagement and driving action from your key audiences, along with a prioritised plan of action and recommendations for translating the strategy into a tangible, actionable plan. 

Phase 4

Review and Refine (Optional)

6 month check-in, monitoring execution and refining strategy.