Campaign Strategy

To define a strong strategic direction we work with you and your team to explore your vision, objectives, as well as your offer and audiences.

We discuss the market and the competition you’re facing, and go away to explore the most cost effective, strategic approach. We define your tone and style, develop a campaign proposition and positioning, and craft an inspiring ‘Creative Brief’, which moves us into the concept development phase. We can deliver: 360 Campaign Strategy, Mid-weight Campaign Strategy, Light-weight Campaign Strategy and Digital Strategy

Who’s it for: Businesses looking to promote a product or service as part of an existing wider plan. Short or long term campaigns running across all or part of existing channels (from digital to TV).

Process
  • Research and Discovery

  • Campaign Strategy Workshop

  • Campaign Design (Optional)

  • Review and Refine (Optional)

  • Campaign Strategy

Deliverables
  • Strategy

Duration

4–8 Weeks

Process
  • Research and Discovery

  • Campaign Strategy Workshop

  • Campaign Design (Optional)

  • Review and Refine (Optional)

  • Campaign Strategy

Deliverables
  • Strategy

Duration

4–8 Weeks

Phase 1

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your Campaign Strategy Workshop.

Phase 2

Campaign Strategy Workshop

It’s time to bring you and your team around a table to learn everything we need to know about your service or product, your target audiences and your ambition for the coming months.  We’ll challenge your thinking, explore the competition in the market and take a look at some inspiration.

Phase 3

Campaign Design (Optional)

Our in-house design team have the knowledge and expertise to deliver the creative output required from the Campaign Brief.

Phase 4

Review and Refine (Optional)

Active Campaign check-in, monitoring execution and refining strategy.

Phase 5

Campaign Strategy

Here we go away to refine our output from the workshop. We build your audiences and recommend media channels, pin down the key insight, and consider our approach to evaluation.

Then this all goes into a crystal clear Campaign Brief.