Brand Naming (Glocal)

If you are building a brand with big hopes and dreams then you’re going to need the right name. 

Assuming you’ve established your Brand Framework and know your audience, it’s time to start giving your brand more of an identity. Language and linguistics come together to craft a name that’s right for you. 

The process includes a series of collaborative BRND® Naming Sprints which are followed up by a high-level IP and Domain check to help get you started before we hand off to your legal team to get full clearance. We can deliver a strong list of names for you to take away. Plus, we will carry out high-level checks for: EU Trademarks, Search Local Competition and Domain Availability

Who’s it for? Brands with growth aspirations. Brand owners open to multi-market growth and online store presence.

Process
  • Brief-Up and Research

  • BRND® Naming Workshop 1

  • BRND® Naming Workshop 2

  • Feedback Loop

  • Prep for Legal

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

3–4 Weeks

Process
  • Brief-Up and Research

  • BRND® Naming Workshop 1

  • BRND® Naming Workshop 2

  • Feedback Loop

  • Prep for Legal

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

3–4 Weeks

Phase 1

Brief-Up and Research

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your BRND® Naming Workshop.

Phase 2

BRND® Naming Workshop 1

Your dedicated BRND WGN task force gets together for an intensive naming workshop. Running through a series of name generating exercises we draft a first list before running them through an intensive check to examine domain suitability as well as any potential EU-wide trademark risks.

Phase 3

BRND® Naming Workshop 2

Finalise Names

Between the two workshops our unconscious mind mulls- things over just in time before jumping into a second naming workshop. After running through another series of exercises we consolidate all notes and list of names, run them through a final check and validation and create our final presentation for you to consider.

Phase 4

Feedback Loop

The most exciting part of the project. Time for us to share our ideas and our thinking with you and your team for all to evaluate options and decide on the exciting future ahead.

Phase 5

Prep for Legal

The calm after the storm, lets consolidate the final name and URL options ready for your legal team to register and our Design Team to take into Brand Identity Design.

Phase 6

Stakeholder Presentation (Optional)

It’s always a great idea to get everyone on board, so if you need us to present to your people or your board, we’re always happy to stand behind our work.