Brand Naming (Sprint)

Naming is a complex exercise that relies on science as well as creativity, yet the world of trademark law takes pity on nobody. 

If you need seasoned pros to help you generate a selection of options for your new brand but don’t have the budget or time for the real-deal then this hack is just for you. We can deliver a long list of names co-created with you and your team for you to take away. We will share the tools for you to check: EU Trademarks, Search Local Competition and Domain Availability

Who’s it for? Boot-strapped start-ups and budget-stressed marketing teams who need some extra muscle and wisdom to name their unicorn.

Process
  • Brief-Up and Research

  • BRND® Naming Sprint Workshop

  • Notes Write-Up

Duration

4–5 Days

Process
  • Brief-Up and Research

  • BRND® Naming Sprint Workshop

  • Notes Write-Up

Duration

4–5 Days

Phase 1

Brief-Up and Research

Our internal Brief-Up session ensures you don’t have to repeat yourself in the room and ensures we spend more time solving the problem rather than thinking about it.

The more you share the better we fare.

Phase 2

BRND® Naming Sprint Workshop

Let the creative juices flow and take full advantage of the collective expertise in the room including:

1 Consultancy Director
1 Creative Copywriter
1 Creative Director
1 Senior Designer

This intensive session will help you get on track and build your long-list of options.

Phase 3

Notes Write-Up

The calm after the storm. Let’s consolidate all our meeting notes and list of names in a digestible fashion with our preferences conveniently positioned at the top.

We’ll also provide that checklist for you to run the names through.