Brand Framework (Medium)

Define your brand and lock it down for future success.

Using our proprietary framework we lay down the essential tiers od your brand across 3 levels: The Experienced, The Explicit and The Intrinsic

We then work with you and your teams to define your audiences and their state of play. This is the foundation on which all brands are built. We can deliver: Brand Purpose, Brand Proposition, Brand Principles and Audience Framework

Who's it for? Brand owners of small to medium sized businesses who know their brand makeup but haven't put it down on paper yet.

Process
  • Research and Discovery

  • BRND® Sprint Workshop

  • Framework Builder

  • Framework Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

3–4 weeks

Process
  • Research and Discovery

  • BRND® Sprint Workshop

  • Framework Builder

  • Framework Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

3–4 weeks

Phase 1

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your BRND® Sprint Workshop.

Phase 2

BRND® Sprint Workshop

It’s time to bring you and your team around a table to learn everything we can about your brand and then challenge the thinking in the room. Years of perfecting the methodology ensures nothing is left unsaid and no stone is left unturned.

Phase 3

Framework Builder

Let’s take a moment and gather the info and work towards building your tailored Brand Framework strategically, creatively and always lovingly.

Phase 4

Framework Refinery

Your draft brand Framework is delivered and presented for discussion and for you to challenge. Throughout this phase we use your knowledge and expertise to take your framework to the best possible version.

Phase 5

Stakeholder Presentation (Optional)

It’s always a great idea to get everyone on board, so if you need us to present to your people or your board, we’re always happy to stand behind our work.