Brand Framework (Large)

Define your brand and lock it down for future success.

This is an intensive exercise ideal for large brands with diverse audience types, expansive product / service offerings and where multiple stakeholders are involved. Engaging our proprietary framework we lay down the essential tiers of your brand across 3 levels: The Experienced, The Explicit and The Intrinsic

We then work with you and your teams to define your audiences and their state of play. This is the foundation on which all brands are built. We can deliver: Brand Purpose, Brand Proposition, Brand Principles and Audience Framework

Who’s it for? Brand managers or Tier 2 management who are redefining their brand / entering a new market / re-branding / repositioning / merging businesses or moving away from a crisis situation.

Process
  • Research and Discovery

  • BRND® Sprint Workshop

  • Brand Immersion

  • Data Interpretation

  • Framework Builder

  • Framework Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Development

  • Identity

  • UX design

Duration

4–6 Weeks

Process
  • Research and Discovery

  • BRND® Sprint Workshop

  • Brand Immersion

  • Data Interpretation

  • Framework Builder

  • Framework Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Development

  • Identity

  • UX design

Duration

4–6 Weeks

Phase 1

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your BRND® Sprint Workshop.

Phase 2

BRND® Sprint Workshop

It’s time to bring you and your team around a table to learn everything we can about your brand and then challenge the thinking in the room. Years of perfecting the methodology ensures nothing is left unsaid and no stone is left unturned.

Phase 3

Brand Immersion

Let’s get involved with your team and carry out intensive, intimate research about your brand, this typically includes:

Staff Interviews
Stakeholder Interviews
Client 1:1 Interviews
Immersion Workshop

Phase 4

Data Interpretation


Everything is up for interpretation, so we make sure we take the time to turn assumptions into insights as we analyse the data gathered from the Brand Immersion.

Phase 5

Framework Builder

Let’s take a moment and gather the info and work towards building your tailored Brand Framework strategically, creatively and always lovingly.

Phase 6

Framework Refinery

Your draft Brand Framework is delivered and presented for discussion and for you to challenge. Throughout this phase we use your knowledge and expertise to take your the framework to the best possible version.

Phase 7

Stakeholder Presentation (Optional)

It’s always a great idea to get everyone on board, so if you need us to present to your people or your board, we’re always happy to stand behind our work.