Brand Architecture

House of brands or branded house? Sometimes our brands take us places we never thought we would venture near. 

If you and your customers are starting to struggle with brand confusion then get on the WGN and work with us to set out a strategy, unique to your organisation that influences how your brand portfolio grows. 

Let our team of experts work with you to build an architecture that supports your brand strategy, including how you name, position and promote your services and products. We can deliver: Brand / Product Alignment and Architecture

Who’s it for? Businesses with a high degree of goodwill across brands which have grown substantially and started / acquired new offerings. Our methodologies are dialled up according to market complexity and risk.

Process
  • Research and Discovery

  • BRND® Architecture Workshop(s)

  • Architecture Design

  • Architecture Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

2–4 Weeks

Process
  • Research and Discovery

  • BRND® Architecture Workshop(s)

  • Architecture Design

  • Architecture Refinery

  • Stakeholder Presentation (Optional)

Deliverables
  • Strategy

Duration

2–4 Weeks

Phase 1

Research and Discovery

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your BRND® Architecture Workshop.

Phase 2

BRND® Architecture Workshop(s)

It’s time to bring you and your team around a table to learn everything we can about your brand portfolio, explore business objectives, audiences and potential models, plus explore the future challenges that could support or threaten the thinking.

Phase 3

Architecture Design

Let’s take a moment, gather the information and work towards developing a Brand Architecture Model that supports your brand strategy.

Phase 4

Architecture Refinery

Your draft Brand Architecture Model is delivered and presented for discussion and for you to challenge. Throughout this phase we stress-test the model against the original brief.

Phase 5

Stakeholder Presentation (Optional)

It’s always a great idea to get everyone on board, so if you need us to present to your people or your board, we’re always happy to stand behind our work.