Campaign Design

Creating an effective campaign which allows the brand to shine is the goal of every successful brand owner. 

With the right approach, you can do more with less and develop a powerful campaign that is as impactful as it is cost-effective. Through a tried and tested agile creative process we make sure that your brand looks and feels like the best version of itself. We can deliver: Brand Campaign, Product Campaign, Services Campaign, Seasonal Campaign and Recruitment Campaign

Who’s it for: Brands who are about to launch a new product or service / who are redefining their brand / or moving away from a crisis situation. Brand owners who prioritise a good recruitment process to attract the right kind of employees, or brands who just went through brand identity design and need to get their brand out in the wild. 

Process
  • Research and Planning

  • Campaign Strategy

  • Campaign Concept

  • Campaign Design

  • Campaign Assets

Deliverables
  • Digital Media Campaign

  • Traditional Media Campaign

Duration

4–8 Weeks

Process
  • Research and Planning

  • Campaign Strategy

  • Campaign Concept

  • Campaign Design

  • Campaign Assets

Deliverables
  • Digital Media Campaign

  • Traditional Media Campaign

Duration

4–8 Weeks

Phase 1

Research and Planning

This is our time to group-up and assemble the right team to kick-off our internal Brief-Up, align on delivery of goals and prepare for your campaign.

Phase 2

Campaign Strategy

This stage allows us to ask the right questions, dig-deep and find out the best approach for attack. We do our Research and build our Strategic Direction.

Phase 3

Campaign Concept

Creative and Copywriting get together to build on ideas and concept directions. Concepts are validated through our 3-Point-Process:

Credible
Emotional
Factual

Phase 4

Campaign Design

Once we’re set on a strong concept, we can let our design flair out and start working on Campaign Visuals. This includes:

Mock-Ups
Photography
Stock Sourcing
Setup Coordination

Phase 5

Campaign Assets

Different channels require different assets to be delivered for Campaign roll-out! We produce assets for various channels:

TV Spots
Online Ads
Billboards
Bus Shelters
Magazine Ads
Radio